This week is small business week.
This post is for every coach, consultant, healer, teacher and entrepreneur who works tirelessly to build a better business and a better world each day.
Leading a successful, sustainable company requires a commitment to personal development, self-examination, personal accountability and authenticity. Luckily, we have a lifetime to practice.
In the words of author Thomas K. Sterner, “Everything in life worth achieving requires practice, in fact life itself is nothing more than one long practice session, an endless effort of refining our motions.”
This week the New York Open Center salutes your small business and brings you 5 small tips to keep it growing every day.
Tip #1: Get Your Business Online
You have small a business but it’s not exactly online. Did you know businesses that are online grow 40% faster than those that aren’t? When local businesses do well it helps everyone. When we support small businesses we love, it makes communities stronger.
Celebrate small business week by getting online or helping a favorite local business get online with Google’s Get Your Business Online Initiative.
Tip #2: Get a Small Business Mentor
Your business offering may be niche and unique but companies go through predictable phases and stages as they grow. Why not get a mentor? A seasoned mentor can coach you through a tricky or complex process he or she has already experienced.
Tip #3: Create a Buyer Legend
A little company called Amazon uses buyer legends. A buyer legend is a story told from the point of view of your customer. It is a narrative that helps a business map out and understand who their ideal customer is and how he moves through the journey from visitor to buyer to raving fan.
Creating a sample buyer legend for one of your ideal customers can help you grasp more complex marketing concepts like conversion optimization and customer experience in an intuitive way. It can also help you spot gaps in your marketing process.
Tip #4: Make the Switch to Digital Marketing
As a digital marketing instructor at General Assembly, a big part of my job involves following industry trends and staying on top of what’s working online right now. I work with companies to transform their processes in a way that works for their budget, their objectives and their team.
Technology has changed the way businesses promote and sell products and services today. Business practices have changed dramatically which means we have to change with them to keep growing.
For those on a budget or busy owners who can’t take time out for in-person learning, I recommend free courses like Hubspot’s Inbound Marketing Certification.
This course will help you understand the massive shift that has forever changed marketing and re-shaped business over the last few years. Completing this class will also get you a badge of completion for your LinkedIn profile.
Tip #5: Nourish the Genius
There’s a great chapter in Dorothea Brande’s classic Becoming a Writer called The Third Person, Genius. In it Brande wrote, “The great men of every period and race – so great that we call them for simplicity’s sake by the name of that faculty alone… “the geniuses” are those who were able to free more of that faculty for use in their lives and in their works than the rest of mankind.”
We all have the ability to get in touch with that third person genius. Brande describes the genius within as a mysterious faculty stimulated by things like nature, walks, meditation, music, yoga and wordless recreation.
Make time for the third person in your work and you’ll understand what Brande was alluding too.
In closing, and most importantly, celebrate your company, your customers and your success this week. Running a small business, whether it’s a nonprofit or a startup, is hard work.
May these tips re-inspire you on your path and may your business grow to bring health and healing to your family, your community and the world.
Is this advice helpful? Leave feedback in the comments or drop me a line at firstname.lastname@example.org with Growing My Holistic Business in the subject line. Tell me about your company and your dream.