By Amanda Berlin
Why are we here? Here, I mean, reading this article. You were interested in this piece because you are heeding a call. You are part of a movement that believes that living more mindfully, more empowered, healthier, can lead to improved happiness, fulfillment and success. And that movement is growing larger and louder by the moment: senators are writing books about meditation. News anchors are talking about their anxiety attacks and how mindfulness brought them back from the brink. The most powerful woman in the world created a network devoted almost entirely to self-improvement. You are here because you are part of a groundswell that believes it’s our birthright to live happier and healthier.
But the other reason why you’re here, reading this piece is because there is a gap — between heeding this call and joining this movement and making it a viable business.
Here are six secrets that could lay the bedrock for the thriving holistic practice you dream of: a business that sets you up to help people so that they can live happier and healthier and inspire others to do the same. Your successful practice is the first drop in that ripple effect:
1. Collaborate, don’t compete: We need many voices to create a movement
Here are the two people with whom you should collaborate: People you admire. First start by sharing their content or paying them authentic compliments on social media. Take the relationship to the next level by saying you really love what they are up to and you’d be honored if they’d let you pick their brain. See what happens. Second, collaborate with your “ideal client.” Think about who you would love to work with and ask if you could take him/her to coffee. Give your ideas a test drive by running them by your ideal client.
2. Niche down: You will not alienate anyone
When you get really specific about who you want to work with you deepen the well of your own inspiration. You can really tap into the emotional core of who you are talking to. You also give yourself the opportunity to dig deep into your own experiences and draw on that for philosophies and content. Two questions to ask yourself about your “ideal client” to get started: What is her biggest challenge? What does she want more than anything?
3. Be a thought leader: You are an expert. Speak, write, share your ideas
Don’t be shy. You are a thought leader. You are an expert on your own experience and as you train and expand your expertise your contribution only grows. So write about: Your take on your favorite relevant text; A trending topic in current events; A class or talk you’ve attended; Interview someone you admire;Share articles (curate content) on your chosen expertise on social media.
4. Be Generous: With your time and knowledge
The most common misconception of sharing your thoughts and ideas: If I give everything away for free, why would someone hire me? Being generous serves you for these three reasons: You’re showing your expertise; You’re creating a pattern of consumption; You’re encouraging reciprocity. Decide what’s right for you in offering pro bono services, bartering or collaborating.
5. Remember you’re in business: You are a healer, but also a business owner
Charge what you know you are worth because it keeps your side of the street clean of resentment; it sets a perceived value for your time and service (do you treat that bag you got at TJ Maxx the same way you treat your Louis Vuitton?), be a professional: Send invoices, use a scheduling software, get a virtual assistant if you can’t handle the volume of your correspondence. You need to have two expertise when you’re a holistic practitioner, your skill as a healer, and your skill as an entrepreneur.
6. Remember “WHY:” “People don’t buy what you do, they buy why you do it.”
This is the single most important question to answer when it comes to your business. Why do you do what you do? Not how, not what…but why. Figure out why you do what you do, and use that as a bedrock of your business.
Which one of these secrets are you going to implement first? Tell us in the comments below.
Learn more about Amanda Berlin, communications consultant for mindful entrepreneurs by visiting www.amandaberlin.com. Get on her list for regular tips and tricks for operating a successful holistic practice. Check out her free resources for clearing mental clutter, writing your ABOUT page, and talking about what you do so it’s a conversation starter. To be the first to find out the launch of Amanda’s new course, Create Content that Connects: A six-week roadmap to consistently streamline authentic signature content that gets your name out there and gets you clients, get on the list here.